Nova explores the boundaries and broadens the horizons of what a perfect cup of coffee means
Creating a name, building a brand strategy and developing design for a new, locally roasted “third wave” coffee product meant creating an experience and reverence for the highest quality, ethically sourced, artisanal product brought to market.
Introducing a new coffee product in Trinidad that meets unparallelled standards of quality for roasting and selection of beans, combined with ethical relationships with farmers around the world is no easy feat. We were approached to develop a name, strategy and identity for what could only be a stellar coffee product.
We started with developing the strategy by defining the personality and truth behind this brand - that coffee at its best is a heart-opening experience when shared with a friend, a voyage into a clearer state of mind, a rejuvenating indulgence that is truly savoured by those discerning enough to know the perfect cup. In close consultation with the client, we came to the name of Nova, symbolising “new”, but also as a subtle homage to the parent brand of Starlite. In astronomy a nova is a new star that shows a sudden increase in brightness.